AI Solutions Architect | Salesforce Developer

Alejandro De La Mora

Visionary Software Architect with 15+ years of experience in distributed systems, automation, and platform engineering. Currently focused on architecting foundational GenAI layers for enterprise environments. Expert in bridging the gap between hype and production-ready systems, utilizing GCP, AWS, and Azure. Proven success in driving AI adoption (47% to 97%), reducing operational costs by over $1M, and leading technical strategy for scalable, secure AI platforms. A recognized thought leader dedicated to mentoring teams and fostering community innovation.

Contact

  • Phone: +1 437 243 3693
  • Email: alex@seshwithfriends.org
  • LinkedIn: linkedin.com/in/amorac
  • Website: eloruga.com/about/index.html
  • GitHub: github.com/Oruga420

Areas of Expertise

LLMs & RAGAgentic WorkflowsMCP ServersAI GovernanceCloud (GCP, AWS, Azure)Next.js & FastAPIAutomation & DevOpsSalesforce (AI Associate/Admin)Platform EngineeringTechnical Strategy

Professional Experience

AI Solutions ArchitectAssent

Canada

Feb 2025 - Present

  • Architected the company's GenAI stack on a regulated compliance platform while leveraging models like OpenAI and Gemini via GCP/AWS.
  • Designed and deployed agentic workflows and internal tools that replaced repetitive tasks, saving the company over 20,000 man-hours and $1M+ in costs within one year.
  • Drove internal AI adoption from 47% to 97% by creating governance frameworks and documentation that empowered admins to use AI tools safely.
  • Built custom MCP servers to expose data and tools safely to AI agents, moving beyond simple chatbots to complex, multi-step execution engines.

AI Solutions ArchitectSesh

Toronto, Ontario

Nov 2021 - Present

  • Architected and shipped over 120 GenAI applications and 90+ chatbots for 30+ diverse clients, solving real-world operational problems.
  • Led AI training and webinars for communities like Latinas in Tech and Somos Latinos in Tech Ottawa; manage a 100+ person community focused on AI education.
  • Built AI-ready websites and marketing sites using Next.js and Vercel, wired directly into automation backends for immediate lead conversion.

Salesforce ConsultantOnline Business Systems

Toronto, Ontario

Jun 2024 - Nov 2024

  • Led the architecture and configuration of Salesforce Agentforce (AI Copilots), defining prompts, actions, and data security policies.
  • Designed reusable automation patterns to align sales and marketing teams, ensuring scalability for future AI features.

Salesforce Manager & Platform LeadGlobalization Partners

Ontario, Canada

Nov 2018 - Nov 2023

  • Managed a complex Salesforce environment for 1,000+ users, overseeing the architectural transition from simple workflows to advanced, data-driven automation.
  • Pioneered the "GIA" internal chatbot and introduced LLM-assisted development workflows, ensuring governance and compliance during early AI adoption.

Project ManagerAmstar DMC

Mexico

May 2016 - Nov 2018

  • Managed complex integration projects involving Java, PHP, and C# across booking engines and CRMs, laying the foundation for understanding high-scale data movement.
  • Led agile teams of up to 18 people, managing budgets up to $700k and ensuring rigorous QA/Risk management.

Education & Certifications

Education

  • Ingenieria en Sistemas (Systems Engineering)Universidad Marista de Merida (2004 – 2007)

Certifications

Salesforce Certified AI AssociateSalesforce Certified Administrator (SCA)

Community & Open Source

  • Frequent speaker on GenAI workflows and automation for tech communities.
  • Maintained repository of 100+ shipped GenAI projects demonstrating practical application of LLMs and agents.